Sula Vineyards one of India’s biggest winery launches India’s First Wine in a 330ml can called Dia Sparkler, making it the first player in India in this segment which already upholds 60% market share in the segment.
Until now, wines in India were sold in glass bottles with most of the imported brands featuring even corkscrews, positioning the alcoholic beverage firmly in the fine and premium category. Sula vineyard says Dia is a great wine and will be available in 2 flavours, Dia Red Sparkler and the Dia White Sparkler can which will be low in alcohol at 8% ABV in line with strong Beer, both variants – red and white; can be useful for both public and private entertaining purpose.
Promoted as ‘On-the-Go’ Drink, it is meant to pair up for every occasion and in line with the fast-paced lives of consumers.
Rajeev Samant, Founder & CEO, Sula Vineyards says, “At Sula, we are always on the lookout to bring new experiences to our customers. We are thrilled to bring the iconic Dia in a brand new avatar! It is India’s first wine sparkler in a can. Not just convenience, this drink promises all things light, bubbly and refreshing.” With an ₹180 for a 330ml can, this convenient drink is surely meant to give the right bang for the buck!
The Dia Sparkler is currently being launched only in Maharashtra, and will soon be made available across India.