Image source: The Absolut Company
  • In late 2019, Carlsberg Group had announced to launch its paper-based bottle, and later in the month of the global whiskey brand, Johnnie Walker had also announced to launch its paper-based spirit bottle in early 2021.
  • But ahead of all Pernod Ricard has unveiled its first paper-based spirit bottle in collaboration with Paboco – the paper bottle company. The Absolut Mixt Vodka is readily available in a paper bottle back, Made from Swedish sustainably produced paper and a barrier made from recycled plastic.
  • The paper bottle minimizes the possibility of getting damaged, but still, it has several concerns like- how long the spirit can be held in a paper bottle and what if the bottle starts absorbing the spirit.
  • The liquor industry is making a bold move to go green and contributing to the environment.

 

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